Environmental, Social, and Corporate Governance (ESG) has been a cornerstone of Physitrack's business since inception. In addition to supporting general health and wellbeing with its technology, Physitrack actively and wholeheartedly supports the democritization of rehabilitation by digitizing the whole or parts of the care journey for millions of patients each year, in urban and remote regions in 187 countries around the world. Physitrack also supports academia and research efforts around the world with technology and know-how to support key findings benefitting humanity in as many ways possible.

Focus on prevention and wellness

Through both the SaaS and Virtual care offering, Physitrack allows for streamlined patient engagement and remote on-demand care. Increased flexibility reduces the need for set times and limits the need for preparation between patients as all relevant patient information is available on demand through the platform. By treating patients more effectively, more time can be allocated to care as opposed to administration.

Societal Discrepancies and Rural areas

Physitrack works towards the democratization of rehabilitation.

A recent study reported that 8.7 percent of US citizens do not have access to a vehicle.[1] In addition, healthcare costs in the US are among the highest worldwide. The healthcare costs per person is 2.5 times higher in the US compared to the UK, amounting to USD 11,582 per person in 2019.[2] For this vulnerable group, care becomes both costly and difficult to attain and patients may postpone seeking care.

The disparity is particularly evident in rural areas with a higher prevalence of chronic diseases and related mortality. In the US, about 57[3] million people live in rural areas and 20 percent of the population do not have access to healthcare.[4]

Through its SaaS offering and Virtual care offering, Physitrack promotes more effective and as a result more affordable care. Furthermore, remote care enables for a wider range of treatment options for individuals living in remote areas and eliminates the need to travel long distance. Limited transportation is positive from an environmental perspective; however, it is also positive for the individual as health conditions that would otherwise be ignored because of the unavailability of care can now be effectively diagnosed and treated remotely.

A business model that aligns well with the Sustainable Development Goals

The Sustainable Development Goals (SDGs), also known as the Global Goals, are 17 goals adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.[5] Physitrack actively contributes to five of the goals.

Good Health and Well-being

Enabling more effective care is at the heart of Physitrack's business model and the company actively contributes to good health and well-being.

Industry, Innovation and Infrastructure

Both the SaaS offering, and the Virtual care offering are innovations in the healthcare digitalisation trend. Considering the remote aspect of the offering, Physitrack contributes to reaching Target 9.C "Universal access to information and communications technology".

Sustainable Cities and Communities

Physitrack contributes towards Target 11.6: "Reduce the environmental impact of cities". Remote care enables for less travel to and from densely populated areas. Furthermore, enabling for home exercises reduces the need for additional clinical office space.

Responsible Consumption and Production

Through remote care, Physitrack contributes to the reduced need for office space, clinical equipment and administrative materials.

Climate Action

Healthcare is a significant contributor to global carbon dioxide emissions with the healthcare sector in the largest economies making up 4 percent of global emissions.[7] Physitrack enables for less travel through remote care, which contributes to reduced emissions. Furthermore, the company's solution can be used to offer care in regions affected by climate change. A tangible example of this is the use of the Physitrack SaaS offering in Haiti described below.  

Physitrack ‒ A tangible impact

Below are selected examples of customers using the SaaS offering to deliver better care.

Royal Flying Doctors

The Royal Flying Doctor Service is one of the largest aeromedical organisations in the world, providing extensive primary healthcare and 24-hour emergency service to people around Australia, covering an area of 7.3 million square kilometres. When the organisation began offering a range of rural primary health services in northern Tasmania, Physitrack provided tools to support patients in between visits. Furthermore, Physitrack's Telehealth feature is an important tool for the Royal Flying Doctor organisation to reach people living in remote areas.[8]

INTERVAL-GAP4 study funded by Movember charity

The INTERVAL-GAP4 study was a multinational, multi-centre and multidisciplinary trail. The study was conducted over a period of 24 months and focused on metastatic castrate-resistant prostate cancer (mCRPC). As a result of the international and multi-centre approach, the Physitrack platform was chosen not only to deliver exercise programs world-wide but also to allow researchers to collect and analyse outcomes data remotely in real-time.[9]

Veerkracht / Pink Ribbon

Veerkracht is an active tailor-made program for women suffering from breast cancer. Physitrack delivered the technology needed for the exercise programs and the outcomes analysis, circulated to the participants in the study.[10]

Handicap International / Haiti

Physitrack provided Telehealth technology to physiotherapists in Haiti. The technology is used to provide expert care from global specialists.[11]

[1] Valuepenguin: Car Ownership Statistics
[2] Online Doctor: 40 surprising facts about the Medical Healthcare Industry
[3] Statista: Size of the urban and rural population of the United States from 1960 to 2020
[4] Digital Optometrics: Interesting Telemedicine Statistics
[5] United Nations Development Programme: What are the Sustainable Development Goals?
[6] The Global Goals' website
[7] CarbonBrief: Healthcare in the world's largest economies' accounts for 4% of global emissions
[8] Physitrack: Royal Flying Doctors nominated for Business Excellence Awards with Physitrack
[9] Physitrack: Global RCT appoints Physitrack as technology partner
[10] OncoNet: Een actief programma op maat voor vrouwen met borstkanker
[11] Company Information